I am quite aware that there are very few artists that like the idea of marketing and promotion, this is why you procrastinate and put it off. And the habit of putting off your marketing means that it is not effective marketing. And of course that means that you sell less art. There is a simple solution to this marketing challenge all artist face and that is a marketing schedule.

Step One: Create a marketing plan.

Step Two: Schedule your marketing based on your plan.

Step Three: Faithfully execute the plan in accordance with your schedule.

Step Four: Smile. You are selling more art!

Maybe step 0.5 should be scheduling time to create your marketing plan. Write it down in your calendar and create a way to add a little sugar to the medicine. By that I mean make a date with yourself to go out to a coffee shop or another favorite place where you can sit down with your thoughts to draft a plan to market your art. Better yet grab a friend who is also an artist and create each other’s marketing plan together. This is the perfect time of year to do it.

Now that you have your plan it is time to get out your calendar and make a schedule of when each step in the plan will be executed. Create deadlines for yourself. When does that postcard need mailed? How often will the newsletter go out? What galleries will your approach and when? What days will you post to your blog? I bet a lot of these types of things are on your “to do list.” Right? But trust me a “to do schedule” is a lot more effective than a list.

Post your schedule where you will see it everyday. Use what ever system works for you. I write my schedule in my marketing journal and also enter deadlines in Google calendar. That way I get an email a week before a deadline. Which can come in handy when I have not thought to open my journal in a few days because it is rare for a day to go by that I don’t open my email. Post it in your work space or on your desktop, put it someone where you’ll constantly see it. Keeping your schedule at the top of your mind will help you meet the deadlines you created for yourself.

If you create a plan, schedule that plan, and execute the plan, you will sell more art.

I know that even creating the plan can be a challenge, which is why I’ve got some webinars to help you with all aspects of marketing your art. Check them out here.

Live to create,

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Want To Sell More Art? Schedule Your Marketing is a post from: Art Palaver The Artist Marketing Resource.

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