Art Palaver Artist Marketing Resource » Internet Marketing

Search Engine Optimization for Artists | Helping Your Fans Find You

Daryle Dickens — Thu, 08 Apr 2010 20:52:12 +0000

Simple and easy search engine optimization practices can help fans find you and your artist website.

Each week I host a free weekly webinar to help you sell more art. Each webinars contain about 20 minutes of content and end with a live Q&A session. If you can’t make the live event the audio recording and slides are available for free afterward.

The next webinar is on SEO practices for artists.

SEO stands for Search Engine Optimization and it basically means taking steps so that search engines can find your information when people search for it. Are you an oil painter that specializes in painting bumblebees? Would you come up in Google is I search for “bumblebee oil painting”? I would hope so.

I’ll talk about the small steps you can take to improve the SEO for your site so those people interested in your artistic niche will find you when the search the web. Usually it is just a matter of tweaking the things you are already doing. And a lot of what I teach is lessons I have learned the hard way. But since I started taking these small steps I watched my traffic quickly increase.

If you are investing in an online presence for you art then you want traffic. There are two basic ways to get traffic. 1)Pay for it with ads. 2)Optimize your site to be found my search engines. For most of us SEO is the cost effective way to go.

Please join me for the live event and bring you questions. And as always if you have issues you want me to address you can leave questions in the comment form of this post.

Below you will find the audio, video, and slides for this webinar.

SEO for Artists Webinar

SEO Basics for Artist Websites and Blogs

View more presentations from Daryle Dickens.

If you’ve never taken part of a webinar this is a great chance to give this effective learning tool a try. You can join either through your computer and the internet or you can call and listen in via phone. And that is all you have to do, listen in. As you listen your microphone or phone is muted so no else can hear you. Please let me know if you have any questions about the webinar format.

Search Engine Optimization for Artists | Helping Your Fans Find You is a post from: Art Palaver The Artist Marketing Resource.

Online Marketing Mentality For Artists | Free Webinar

Daryle Dickens — Wed, 24 Mar 2010 20:46:21 +0000

Selling art online is a very charged topic. Many artists try it and give up, many artists don’t try at all, and many artists do very well at it. I believe a big aspect of promoting and marketing yourself as an artist on the internet is the mentality you have going into it.

Some classic mentalities I will cover include the “build it and they will come” mentality. Or the ever popular “buy my stuff” mentality. And one that seems to be special with artists, the “my stuff is too expensive to sell online” mentality, just to name a few. As many an athlete will tell you your success or failure when entering an arena can depend greatly on your mindset when you step on the field. It is no different for the artist looking to promote him or herself on the internet.

This will be a more active webinar where I hope to hear more from you and what is in your head. How do you feel about promoting and selling your work online? Because of that format I am limiting the number of attendees to only 10 artists. This we can have a better discussion and learn from each other.

This is a bit of an experiment but if it proves effective it just means I’ll host more webinars with smaller audiences to try and boost the information sharing.

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The webinar went great! Here is the audio, slides, and the video:

Art Marketing Mentality for Artists Webinar

Art Marketing Mentality

View more presentations from Daryle Dickens.

(Thank you Brian Hillegas for the photo)

Online Marketing Mentality For Artists | Free Webinar is a post from: Art Palaver The Artist Marketing Resource.

Cost Effective Email Marketing For Artists

Daryle Dickens — Tue, 02 Feb 2010 12:30:00 +0000

The email newsletter is probably one of the oldest internet tools available for an artist to promote their art. They have been around since the invention of email. Many artists send out “email blasts” through their email client like Gmail or Hotmail. Cutting and pasting a list of emails into the “To:” box and hitting send. This is the easiest method and it is free. It is also illegal.

Yes I said illegal. You see when you send out an email like that 9 out of 10 times it does not conform to the CAN-SPAM Act of 2003. The biggest reason for non compliance is there is no easy way to opt out of the emailings. To comply with the CAN-SPAM act the professional artist will turn to an email service to handle their mass mailings.

There are a few to choose from but only 1 that I know of that lets you run a list of under 500 addresses for free, that service is MailChimp. I’ve been using MailChimp for six months now and I highly recommend it to any artist looking to have an easy to use professional email service.

That’s really all I got for you today. If you’ve been thinking about using email to market your work start with MailChimp.

Cost Effective Email Marketing For Artists is a post from: Art Palaver The Artist Marketing Resource.

How To Keep An Artist Blog Updated | AP240S

Daryle Dickens — Fri, 29 Jan 2010 12:30:00 +0000

Since I am doing more videos like this one I am working on a way to separate the RSS feeds so you can only subscribe to the type of content that suits you. Just FYI, though I have not heard any complaints about the videos. (yet)

If you don’t see a video play simply click this link.

How To Keep An Artist Blog Updated | AP240S is a post from: Art Palaver The Artist Marketing Resource.

Fans Producing Their Favorite Musician’s Record

Daryle Dickens — Tue, 05 May 2009 05:16:18 +0000

Your going to be hearing this a lot from me here on Art Palaver, as an artist you need to work on building a fan base first, then worry about selling your art. No matter what medium you work in, you can and should develop a fan base, a group of people who really care about you and your work. So much so that they will give you money to enable you to continue doing your work. Usually in trade for your art but musicians are learning a new way to get money from fans.

Recently, Marketplace, the Public Radio Show by American Public Media that is all about money did a short piece on musician Jill Sobule. Kai Ryssdal talked to Jill because fans gave her $85,000 simply because she asked for it. She wanted to raise her own funds so she could produce her own album and not use a record label. In return for their money she offered fans everything from a free digital download of the album ($10), to singing on the album with Jill ($10,000). And yes she had someone donate $10,000. This is an example of fans coming together to support an artist.

Here is the interview:
marketplace_jillsobul_interview.mp3

You can also find the text of the interview here.

Have you thought about your fan base? And when I say fan base I am not talking about that list of names in the book you’ve been setting out at galleries and shows. I am talking about the group of people you’ve made a connection with and who care about your work. The ones that get excited when they see you have a new blog post or an email from you lands in their inbox. Do you have those? If not don’t worry. I’ll help you get them.

Subscribe via RSS, email, and of course Twitter.

Fans Producing Their Favorite Musician’s Record is a post from: Art Palaver The Artist Marketing Resource.

Your Fans Will Support You Directly

Seth Godin Talks About The Business Of Selling Music

Daryle Dickens — Tue, 24 Mar 2009 20:01:12 +0000

Over on the MusicMarketing.com blog there is a great interview with “thought leader” Seth Godin about the state of the music industry today in 2009. The interview is almost 30 minutes long but every minute is worth listening to if your a music maker in this day and age.

Click here to listen to the interview.

Seth Godin Talks About The Business Of Selling Music is a post from: Art Palaver The Artist Marketing Resource.

Liz Lomax And Her Hand Sculpted Illustrations

Daryle Dickens — Fri, 13 Mar 2009 18:21:26 +0000

Hand sculpted illustrations? How in the world do you sculpt an illustration? Well if your Liz Lomax you create three dimensional sculptures then take digital photos of them, thus creating a hand sculpted illustration. And from the looks of it Liz is quite good at it.

She has created work for Mastercard, Officemax, First National Bank, and Wrigley for various advertising campaigns. You’ve probably also seen her work on magazines as well. Small publications like The Wall Street Journal, Rolling Stone, and Time. She also does commission work of some very cool cake toppers.

And what I like most about her is that you can find her all over the internet. She has a very rich and well put together website. She has a video on Vimeo (see below). A portfolio on iSpot. She even dabbles in Twitter. Also a good size photostream on Flickr. And the icing on the cake is her blog which she regular updates, like any good self promoting artist would.

Take a look around at the palaver she is having with the world via the internet. No matter what medium you work in or what level your at as an artist there or so many opportunities on the internet today to market yourself and your work. If you need some help or need some ideas don’t be afraid to leave a comment on this blog. Everyday I help people market themselves with the tools of the internet. I’d be happy to help you too.

Now for that video I mentioned:

The Making of Noel Gallagher from Liz Lomax on Vimeo.

Liz Lomax And Her Hand Sculpted Illustrations is a post from: Art Palaver The Artist Marketing Resource.