Singer songwriter Katie Herzig is just one example of how artists are using the Internet to expand their audience. Fans of Herzig can download a free album, Bonus Holiday Version of Apple Tree, just by telling 5 friends or by paying any price they choose. How simple is that? She even offers e-cards to go along with your emails.
Here is a little video Katie made about the album:
But what she has recently upped the ante with a contest:
And here is the handy widget if you want to get your digital hands on a copy:
This style of promotion is becoming more and more common. Even heavy hitters like Radiohead and Nine Inch Nails have done similar marketing. How might other artists use tools like these to promote themselves and build their fan base? I’ve got some ideas but I’ll save them for another post.
Do you have any ideas?
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Katie’s web site can be found here.
My vintage interview with Katie can be found here.
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Because of the popularity of sites like YouTube, video is only going to become a more popular way to for an artist to promote themselves. Artists can also combine video with various social networking tools like Facebook, Myspace, and Twitter because these sites can act as a way to attract interested fans and point them to your website for a contest, a giveaway, or other things that people might be interested in. And because adding things like photos and video are so easy, using these tools are a natural way to promote yourself.