The email newsletter is probably one of the oldest internet tools available for an artist to promote their art. They have been around since the invention of email. Many artists send out “email blasts” through their email client like Gmail or Hotmail. Cutting and pasting a list of emails into the “To:” box and hitting send. This is the easiest method and it is free. It is also illegal.
Yes I said illegal. You see when you send out an email like that 9 out of 10 times it does not conform to the CAN-SPAM Act of 2003. The biggest reason for non compliance is there is no easy way to opt out of the emailings. To comply with the CAN-SPAM act the professional artist will turn to an email service to handle their mass mailings.
There are a few to choose from but only 1 that I know of that lets you run a list of under 500 addresses for free, that service is MailChimp. I’ve been using MailChimp for six months now and I highly recommend it to any artist looking to have an easy to use professional email service.
That’s really all I got for you today. If you’ve been thinking about using email to market your work start with MailChimp.
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