Starving Artists Starve Because They Do Not Use Email Marketing
(Okay there are probably other reasons but I liked that headline.)
As an artist the most important thing you can do for your career is continually create. But in order to be able to do that you need to promote yourself and your work so that it is sustainable. This means you need to build an audience.
No one else is going to do it for you.
But it must be done if you are going to keep creating.
You owe it to the world to promote your art, to get your creations out there and in front of people. It is part of your job as an artist or creator.
The internet is a great tool for self-promotion but it can also be overwhelming and intimidating because there are so many options with networks like Facebook, Pinterest, Twitter, a blog, Instagram, or whatever else comes along tomorrow.
It’s enough to just make you not want to do anything at all.
There is a better way than trying to do it all. And that is to do it in layers. Get your head around one platform and then when that becomes second nature and comfortable slowly add another platform.
Start with email marketing as your foundation and then slowly build from there. Email marketing or often what is thought of as an email newsletter should be the foundation, the backbone, of your self promotion efforts.
This advice is often met with resistance because email is a bit old fashioned. Boring. Not hip, new, or shiny. Some even say email is dead.
- Do you know anyone who does not have an email address?
- Can you imagine not having an email account?
- Did you check your email today?
Email is still a very effective way to build an audience and advance your artistic career. Don’t take my word for it, check out these studies if you are interested:
Studies like these are based on the activity and response big brands get which is good news for you. You are a person, not a brand, and that means your audience will be more excited to hear from you than they will some brand. This is a big advantage you have as an artist but that is a topic for another article.
What it boils down to is that getting permission to send an email to someone is better than any Facebook Like or Twitter Follow.
Yes in-boxes are crowded but no where near as crowded as Facebook walls and Twitter streams.
A person’s email inbox is sacred ground so when you are able to communicate with them through email the connection will be stronger.
I am telling you all of this because no one likes marketing, except marketers, and you are not a marketer. But we all have to do things we do not like in order to get what we desire out of life. That is why it is so important to market as effectively as possible, to get the most out of your marketing time and energy.
The best time to start?
Has anyone ever told you the best time to plant a tree? The answer is 20 years ago. But the second best time to plant a tree is today.
The same is true with email marketing.
Getting started can be a slow and frustrating process because there is some technical aspects involved to getting it set up and it can be hard to know what to put in those emails and how often to send them.
Like most things getting started is the hardest part and that is why so many people never do.
I want you to be different.
If this foundation is laid correctly it can be a game changer for your career. I truly believe that so I am going to do all I can to get you started and set off on the right path.
In order to do that I’ve created a simple little course on email marketing for artists, writers, photographers, or anyone else who wants to learn the basics. And it will be delivered via email of course! So just sign up in the form below and let’s get started.